The Work of Hagiography in the Age of Social Media Gurus: On the Grammar and Purpose of a Multiplatform Life Story Unfolding in Real Time

This paper examines the hagiographical structures in social media posts about Rakesh Jhavery (b. 1966), the guru of the Shrimad Rajchandra Mission in Dharampur, Gujarat. The mission boasts the largest online presence of any Jain organization, appealing mainly to upper-class Gujarati Śvetāmbar youth in India and the diaspora. Jhavery’s persona is constructed on two types of posts: (1) YouTube videos and his Wikipedia page, which portray him as a “spiritual prodigy” closely modeled on twentieth-century biographies of Śrīmad Rājacandra (1867-1901); and (2) on Instagram and Facebook using the hashtag #sadguruwhispers. The first employs empiricist language to establish Jhavery’s divine status, while the second uses aphorisms and images to assert his divinity. I will examine three key elements of hagiographical writing in both and show how SRMD's social media posts construct a dynamic archive, contributing to an ongoing hagiographical campaign.